GEO/SEO Optimization – Supervising Associate

Overview

In this role, you will drive GEO and SEO optimization across EY’s global and local digital ecosystems to boost organic visibility and AI-driven content discovery. You’ll serve as the bridge between strategy and execution, ensuring consistent adoption of governance standards across portfolios and experiences. You’ll analyze performance, implement improvements, and enable stakeholders to scale SEO and GEO practices. This is a chance to shape how EY content performs at scale in a data-driven, AI-enabled environment.

Pay / Benefits

• flexible environment
• diverse and inclusive culture of globally connected teams
• world-class experiences
• focus on developing future-focused skills
• opportunity to work across global platforms
• support for continuous improvement and enablement

Responsibilities

• Execute SEO and GEO optimization activities to improve search visibility, AI discoverability and content performance.
• Optimize content for traditional search engines, answer engines and AI-powered discovery experiences, including Large Language Models (LLMs).
• Review content and implement optimization recommendations to boost organic performance and discoverability.
• Apply governance standards and operating model requirements to optimization activities.
• Monitor adherence to approved practices and identify opportunities to improve consistency and quality.
• Escalate governance, policy, process or prioritization issues to program leads as needed.
• Analyze SEO and GEO performance data to identify trends, risks, opportunities and priorities.
• Diagnose causes of underperforming content and recommend corrective actions.
• Use enterprise SEO, GEO and analytics platforms to measure impact and drive improvement.
• Provide practical SEO and GEO guidance to content teams and stakeholders.
• Support implementation of SEO and GEO requirements across content, campaigns and publishing initiatives.
• Share optimization insights and best practices to build capability and adoption of standards.

Key requirements

• 5+ years of experience in SEO, GEO, digital content optimization or related disciplines in large/global organizations
• Proven ability to execute optimization initiatives and improve search visibility, AI discoverability and content performance
• Experience with platforms like Conductor, Google Analytics, Google Search Console, Adobe LLM Optimizer, SEMrush, Screaming Frog, ContentKing or similar tools
• Experience leveraging AI-powered tools and LLMs for content analysis and optimization
• Strong analytical and problem-solving skills with ability to identify root causes and propose practical solutions
• Strong communication and collaboration skills across global and regional teams
• Ability to drive adoption of governance standards and manage multiple priorities in a fast-paced environment

• collaboration
• communication
• stakeholder engagement
• SEO fundamentals: metadata, content structure, internal linking, keyword optimization, search intent
• Technical SEO: crawlability, indexing, site architecture, Core Web Vitals
• GEO and AI-driven search concepts; LLMs impact on discovery

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