Marketing Lead – Public Sector

Overview

As Marketing Business Partner, you will shape and deliver strategic marketing plans to support sector priorities and drive measurable commercial impact. You’ll lead end-to-end campaigns and events, refine messaging through market insight, and champion consistency across the Clients & Marketing team. You’ll manage budgets and help bring sector strategy to life, collaborating with leadership to grow client relationships and win rates. This is an opportunity to influence brand positioning within a respected, people-first consultancy.

Pay / Benefits

• Generous annual leave: 5 weeks + 2 weeks after 5 years
• Hybrid/flexible working policy
• Corporate Responsibility Days: 3 days per year
• Wellbeing Fund to support personal wellbeing
• Profit Share Scheme for employees
• Diversity and inclusion focus

Responsibilities

• Partner with executive sponsor and sector leadership to shape strategic marketing plans
• Lead end-to-end campaign and event delivery with measurable commercial impact
• Develop messaging, targeting, and segmentation based on client challenges and market trends
• Manage the in-sector marketing team (where applicable) with coaching and day-to-day support
• Drive consistency and collaboration across sectors with BP peers and broader team
• Create compelling messaging and visuals leveraging thought leadership and client success stories
• Own sector marketing budget, ensuring cost control and value-for-money
• Translate sector strategy into actionable activity and energy advocacy across the business

Key requirements

• Proven track record in shaping marketing strategy and selecting tactics to drive engagement and sales
• Strategic marketing experience in a B2B environment
• Experience in the management consulting sector
• Strong relationship-building and networking skills
• Ability to influence and operate across all organizational levels
• Proactive in identifying and resolving issues
• Self-sufficient and a self-starter
• Ideally degree level education and CIM Diploma or equivalent (ideally)

• Relationship-building
• Strategic thinking
• Collaboration
• Multichannel marketing
• Messaging and storytelling
• Campaign and event management

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