Overview
In this role you help leading brands unlock the value of media through measurement, optimization, and planning using a global analytics platform. You will work with a Data Science team within Annalect EMEA to translate data into actionable media insights that inform buying strategies. You’ll contribute to innovative Analytics and Marketing Science solutions and collaborate with cross‑regional teams to keep clients ahead in data‑driven marketing. This is a hands-on opportunity to shape measurement capabilities and media planning on a global scale.
Responsibilities
- Leverage the Omni platform to deliver measurement, optimisation and planning insights for media campaigns
- Define optimal media plans and quantify the value of media for clients
- Feed insights into media buying strategies and collaborate with client teams
- Apply analytics and marketing science methods to improve campaign performance
- Collaborate with global Data Science team and regional Annalect teams to develop data-driven capabilities
Key requirements
- collaborative mindset
- clear communication
- cross-functional teamwork
- Omni platform
- data analytics
- marketing science techniques
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