Brand Manager

Overview

In this hybrid role, you drive a consumer-focused subscription proposition, blending brand, digital marketing and commercial performance to grow acquisition, retention and lifetime value. You’ll shape how customers discover and engage with our services, coordinating cross-functional efforts to deliver sustainable D2C growth. The position offers high visibility and impact within a purpose-led brand.

Pay / Benefits

• Competitive salary and benefits package
• Hybrid and flexible working arrangements
• High visibility role with impact on commercial performance
• Collaborative and supportive culture

Responsibilities

• Develop and execute brand and marketing strategies to grow subscriptions and market share
• Lead customer acquisition campaigns across digital and offline channels
• Optimise the customer journey from awareness to advocacy (acquisition, retention, conversion)
• Monitor and improve CAC, conversion rate, churn, retention and LTV
• Collaborate with digital, product, sales and CX teams to deliver a seamless proposition
• Manage agency relationships, creative development and campaign delivery
• Leverage customer insights, market research and performance data to guide strategy and investments
• Identify opportunities for product/proposition enhancements based on customer needs and trends
• Maintain brand consistency across all touchpoints
• Manage marketing budgets and assess campaign effectiveness

Key requirements

• Experience in Brand Manager, Senior Marketing Manager or similar role
• Proven success in subscription, membership, recurring revenue or SaaS environments
• Strong understanding of D2C acquisition and retention strategies
• Experience managing multi-channel marketing campaigns
• Ability to analyse data and translate into growth plans
• Excellent stakeholder management and communication skills
• Budget management experience

• Strategic thinker
• Commercial mindset
• Cross-functional collaboration
• CRM familiarity
• Customer lifecycle marketing
• Marketing automation platforms

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