Capital Equipment Account Manager – Patient Support System – London & South East

Overview

In this Account Manager role, you will drive growth for Baxter’s Patient Support Systems across London and the South East by targeting capital equipment opportunities and NHS/private healthcare accounts. You will lead cross-functional work to secure large-scale bed replacement projects and expand Baxter’s presence in strategic customers. You’ll balance strategic planning with hands-on sales, delivering value through compelling business cases and stakeholder engagement. This is a mission-driven opportunity to shape capital sales in healthcare technology at a global medical devices leader.

Pay / Benefits

• Professional development opportunities
• Pension
• Work-life balance emphasis
• 25 days annual leave (with service)

Responsibilities

• Identify and secure new opportunities across Baxter’s Patient Support Systems portfolio
• Drive market share growth via competitor displacement and conversions
• Target capital replacement programmes including acute bed replacements and safe patient handling
• Develop territory plans to meet sales and profitability targets
• Prioritise growth in London accounts and NHS Trusts
• Lead the sales process from opportunity to contract award and post-sale support
• Manage complex multi-stakeholder sales cycles and procurement routes
• Build business cases aligning clinical, operational and financial objectives
• Negotiate agreements while protecting profitability and delivering customer value
• Navigate NHS procurement frameworks and tender environments
• Grow existing customer relationships and identify expansion opportunities
• Upsell and cross-sell Baxter solutions across patient care environments
• Build trusted senior stakeholder relationships across clinical, procurement, and leadership roles
• Use data insights to optimise local sales strategies and performance
• Collaborate cross-functionally to enhance the customer experience
• Utilise CRM to track funnel and engagements

Key requirements

• Minimum 5 years in medical devices, healthcare technology, or capital equipment sales
• Proven success selling into NHS acute care environments
• Experience closing large-scale capital equipment projects and managing complex cycles
• Must reside on the territory
• Strong hunter mentality with ability to identify and win new business
• Outstanding negotiation, communication and presentation skills
• Experience leading complex multi-stakeholder opportunities
• Strong commercial acumen and financial understanding
• Ability to build value-based business cases
• Influence over senior clinical and executive stakeholders
• Strategic account planning and territory management expertise
• Strong analytical and problem-solving capabilities
• Highly organised with ability to manage multiple opportunities
• Proficiency in CRM and sales planning tools
• Self-motivated, resilient and results-driven

• negotiation
• presentation
• stakeholder engagement
• CRM familiarity
• data analysis
• sales planning

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