Head of Performance Marketing (London)

Overview

In this role, you will lead Fresha’s global performance marketing program to drive sustainable, data-driven acquisition for both B2B and B2C. You will own paid search and paid social, scale an in-house team, and optimize ROI across regions. You’ll partner with Data, Design and Commercial functions to improve CAC, LTV and ROAS, shaping growth strategies. This is a mission-critical position at a fast‑growing tech platform serving the beauty and wellness industry, offering high impact through cross‑functional collaboration.

Responsibilities

• Lead global performance marketing strategy for Paid Search and Paid Social
• Manage and develop the in-house acquisition team to meet ROI targets for B2B and B2C
• Forecast and optimise regional and channel budgets for efficiency and growth
• Partner with Data to build dashboards and monitor CAC, LTV, ROAS for continual optimization
• Collaborate with Design and Influencer Marketing to deliver effective creative
• Present performance insights to senior stakeholders to influence strategy and investment
• Identify new growth opportunities across platforms, geographies, and audiences

Key requirements

• 7–8 years in performance marketing with hands-on paid search and paid social expertise
• Proven track record of large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C)
• Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager
• Demonstrated ability to lead teams and collaborate cross-functionally
• Confident communicator able to present insights to C-suite stakeholders
• Creative, proactive and impact-driven

• cross-functional collaboration
• strong communication
• analytical mindset
• paid search (Google, YouTube, Bing)
• paid social (Meta, TikTok, Snapchat, Pinterest)
• Google Analytics

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