IG Prime: Senior Liquidity Solutions Institutional Sales – London

Overview

In this role you will drive IG Prime’s revenue growth by sourcing and managing institutional partnerships across geographies, focusing on liquidity solutions, white-label offerings, and technology integration. You will own the client lifecycle from initial pitch to onboarding and ongoing servicing, collaborating with cross-functional teams to deliver compelling liquidity and tech capabilities. The position sits at the intersection of sales, product, and technology, enabling you to shape partnerships that scale. This is a high-impact opportunity to help IG Prime expand its market share in a demanding, fintech-driven environment.

Pay / Benefits

• competitive salary
• flexible benefits package (12%)
• private medical cover for you and your family
• life insurance
• gym membership contributions
• 25 days holiday plus birthday and volunteering days (28 total)

Responsibilities

• Develop deep knowledge of IG Prime’s liquidity solutions, white-label offerings, and API/FIX infrastructure
• Identify and win new clients across retail broker, white-label, and hedge fund segments, emphasizing liquidity solutions
• Lead commercial negotiations on execution rates, financing structures, and tech integration terms
• Collaborate with technology, onboarding, and risk teams to ensure smooth setup and ongoing support for partners
• Partner with technology and product to evolve product delivery based on client and market feedback
• Implement sales strategies across key regions to grow IG Prime’s B2B and B2B2C market share
• Prepare and lead pitches, clearly articulating IG Prime’s liquidity and technology stack
• Represent the firm at industry events and deepen partner relationships to enhance integration and flow
• Help develop controls, policies, and procedures to improve sales team efficiency in London

Key requirements

• At least 5 years’ institutional or B2B/B2B2C sales experience, ideally in prime brokerage, CFD liquidity provision, or fintech
• Proven experience selling to or partnering with white-label platforms, retail CFD brokers, or introducing brokers
• Strong understanding of API and FIX-based liquidity distribution, with ability to engage both commercial and technical stakeholders
• Familiarity with execution and financing structures, including spread/commission models, overnight financing, and rebates
• Ability to articulate complex financial and technology solutions to C-suite stakeholders
• Drive to grow IG Prime’s market share through new partnerships and expanding existing relationships
• Strong client focus with a consultative, solutions-oriented approach
• Proficiency in another language is preferred

• consultative selling
• relationship building
• cross-functional collaboration
• API integration
• FIX protocol
• liquidity distribution

…