Digital Communications Manager- Corporate Channels

Overview

As Digital Communications Manager, you will lead Primark’s corporate website and social channels to tell our business story with a digital-first approach. You will shape the corporate digital strategy, oversee a new website development, and ensure engaging content that resonates with media, investors and stakeholders. You’ll work with the Head of Communications to deliver high-impact campaigns and trusted strategic guidance to senior leaders. This role combines team leadership, cross‑functional collaboration, and innovative digital storytelling to advance our corporate affairs priorities.

Pay / Benefits

• healthcare
• pension
• potential bonus
• 27 days of leave plus bank holidays (option to buy 5)
• Tax Saver Tickets
• fitness centre access”,”subsidised cafeteria

Responsibilities

• Lead and evolve Primark’s corporate digital presence, ensuring audience-focused content aligned to business priorities
• Oversee development and optimisation of the corporate website, driving UX, performance and content effectiveness
• Define and deliver the strategy for corporate social channels, with a focus on LinkedIn growth and engagement
• Develop compelling content and integrated campaigns supporting key corporate affairs priorities and stakeholder audiences
• Drive innovation across digital communications with new tools and formats to boost reach and impact
• Act as a trusted advisor to senior stakeholders, offering strategic guidance on digital communications and content
• Lead and develop a small digital communications team while collaborating with internal teams, markets and agencies
• Champion digital best practices and a data-driven approach across Corporate Affairs

Key requirements

• 10+ years in digital communications, preferably for a consumer-facing brand in a corporate setting
• Experience managing a corporate website and overseeing a new website development
• Proven track record delivering digital content and campaigns
• Strong stakeholder management
• Experience managing agencies and leading a small team
• Ability to work under pressure and manage multiple deadlines/priorities

• stakeholder management
• collaboration
• leadership
• digital communications
• content strategy
• corporate website management

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