Senior Marketing Communications Manager

Overview

As Senior Marketing Communications Manager, you will lead integrated campaigns and product launches across JCB’s global business. You translate strategy into compelling, insight-led activity that strengthens the brand and drives commercial growth. You own launches from brief to post-launch evaluation, coordinating product, sales, regional teams and creative partners. You influence senior stakeholders and deliver high-quality marketing effectiveness at a global scale. A strong hook is driving cohesive customer experiences across markets and channels.

Pay / Benefits

• 33 days’ holiday
• company pension
• onsite gym
• in-house doctor and dentist
• ULEV car scheme
• Rewards Hub discounts

Responsibilities

• Lead end-to-end product launches from brief through global rollout and post-launch reviews
• Develop integrated marketing communications plans aligned to objectives and growth priorities
• Translate product strategy into clear customer propositions and compelling communications
• Lead brand initiatives and product campaigns from strategy to execution
• Collaborate with product, sales and regional teams to ensure commercial relevance and activation
• Define launch objectives, audiences, KPIs, and measurement frameworks
• Coach and develop team members where applicable

Key requirements

• Significant experience delivering marketing strategies in a complex B2B environment
• Strategic thinker with commercial mindset and ability to align activity with business goals
• Experience leading integrated campaigns across digital, PR, content, social, and events
• Confident in influencing senior stakeholders across multiple functions
• Excellent communication and presentation skills; ability to translate complex information
• Highly organized with ability to manage multiple projects and priorities
• Data-driven with use of performance metrics to optimize results
• Experience managing budgets and delivering measurable ROI
• Previous leadership or people management experience (advantageous)
• Willingness to travel and work with international teams

• collaboration
• stakeholder influencing
• clear communication
• integrated marketing campaigns
• campaign planning and execution
• KPIs and performance measurement

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