Global Demand Generation Manager

Overview

In this role you will shape Payhawk’s global demand-generation trajectory for a platform product, partnering with the CMO to build scalable, insight-driven campaigns. You will lead cross-functional GTM pods to drive pipeline and MRR from Named Accounts, balancing experimentation with ROI. The role emphasizes ABM, multi-channel execution, and AI-enabled personalization to accelerate engaged accounts. This is a high-impact opportunity to scale a proven growth machine across markets and contribute to Payhawk’s mission to transform spend management.

Pay / Benefits

• 30 days of paid time off
• 12 work-from-anywhere days
• Exchange policy to another Payhawk office (Amsterdam, Paris, Barcelona, Berlin, Sofia)
• Health and fitness membership
• Two company on-sites per year
• Monthly commuting allowance 150EUR

Responsibilities

• Define and own the demand-generation strategy for the product
• Lead a cross-functional GTM Pod and make decision on initiatives
• Contribute to monthly reporting and ROI justification
• Own budget allocation across demand-gen channels and initiatives
• Define ABM structure, personas and targeting aligned to Named Accounts
• Design and maintain ABM funnel progression rules
• Launch fast, test relentlessly, refine based on feedback
• Create campaign assets (ads, emails, landing pages) and coordinate with Content Team for localization
• Orchestrate multi-touch, multi-channel campaigns (digital ads, outbound email, gifting)
• Leverage AI-powered personalization to tailor messaging
• Track and analyze campaign performance to identify optimization opportunities
• Codify winning playbooks for global scale
• Coordinate with BDRs to align signals and improve outreach
• Ensure AE alignment to promptly convert MQLs into pipeline

Key requirements

• 5+ years of Demand-Gen experience in B2B SaaS or fintech
• Proven track record building marketing strategies supporting outbound motions
• Proven experience generating demand with Enterprise accounts
• Experience creating global one-to-many ABM campaigns
• Experience building programmatic marketing campaigns
• Growth mindset with structured experimentation to improve effectiveness
• Hands-on: writing copy, building landing pages, testing tools
• Exceptional leadership, communication, and collaboration skills
• Fluent in English
• Willingness to work from office 4 days per week

• leadership
• communication
• collaboration
• ABM strategy and architecture
• programmatic marketing
• multi-channel orchestration

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