Marketing Strategy Manager – Mandarin speaker

Overview

In this role you will steer Fever’s APAC marketing strategy with full budget ownership for Chinese consumer activity, blending data analytics with deep knowledge of China’s digital ecosystem. You’ll collaborate with cross-functional teams and agencies to shape Fever’s China playbook, drive growth for high-impact experiences, and lead partnerships with global IPs like F1 and Harry Potter. You’ll turn insights into scalable, local campaigns across key platforms to boost awareness, engagement, and revenue.

Pay / Benefits

• attractive compensation package with room to grow
• 40% discount on Fever events and experiences
• language learning support (English and Spanish)
• hybrid work setup
• dynamic international team
• remote-first APAC market lead

Responsibilities

• Own end-to-end APAC marketing strategy to drive demand, visibility, and long-term growth for Fever’s experiences
• Develop scalable marketing plans for exclusive APAC experiences and Fever Originals tailored to local consumers
• Lead multi-channel digital campaigns across WeChat, Douyin/Toutiao, Xiaohongshu, Baidu with focus on ROI
• Collaborate with Business Strategy, Growth Marketing, and Product to shape APAC strategy and surface channels like WeChat/Alipay Mini Programs
• Design and manage Fever’s KOL/KOC and MCN strategy; negotiate with MCNs and manage creator relationships to drive cost-efficient acquisition
• Own paid performance setup and optimization across Tencent Ads and ByteDance Ocean Engine
• Coordinate cross-functional teams to ensure cohesive, high-impact marketing execution including localization beyond translation
• Lead meetings with internal teams and partners to ensure alignment and project delivery
• Oversee and optimize APAC marketing budgets and regional P&L
• Drive strategic planning and forecasting to support revenue growth and audience penetration
• Leverage data insights to refine marketing models and decision-making

Key requirements

• 8+ years of digital and growth marketing experience with strong China market expertise
• Direct experience with Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu
• Hands-on KOL/KOC campaign design, negotiation with MCNs, understanding of fee structures
• Proven ability to design and execute large-scale, measurable marketing strategies
• Strong analytical mindset with comfort in performance metrics, forecasting, and P&L influence
• Knowledge of China-specific growth mechanics (pintuan, live-commerce) and regulatory considerations
• Excellent executive communication; able to lead meetings with partners and internal teams
• Native/bilingual English; Mandarin strongly preferred for coordination with Chinese partners
• Strong background in Business, Marketing or related field
• Experience in entertainment/experiential marketing in China is preferred
• Comfort with remote-first APAC leadership and asynchronous collaboration
• Interest in long-term career growth at Fever in Shanghai
• Experience supporting foreign brands’ marketing in China is a plus

• Strategic thinking
• Strong communication
• Cross-functional collaboration
• Tencent Ads
• ByteDance Ocean Engine
• WeChat (Mini Programs, Official Accounts, WeChat Pay)

…