Med/Surg Account Manager – Front Line Care – London & South East

Overview

As an Account Manager for Baxter’s Welch Allyn and Hillrom portfolio, you will protect and grow key NHS accounts in the UK, with a focus on retention and expanding device connectivity into EPR systems. You will drive digital transformation and patient-safety improvements through strategic account plans and cross-functional collaboration. The role centers on delivering value-based solutions in a competitive market and shaping the customer’s care environment. This is a chance to contribute to healthcare outcomes at scale while working remotely across London and the South East.

Pay / Benefits

• Professional development opportunities
• Pension
• Work-life balance emphasis
• 25 days annual leave (increasing with service)

Responsibilities

• Maintain and grow the installed base of Welch Allyn low-acuity vital signs solutions.
• Develop strategic account plans focused on retention, expansion and long-term partnership growth.
• Identify risks in the installed base and implement mitigation strategies.
• Ensure customers maximise value from investments via optimisation, training, connectivity, and workflow improvements.
• Identify and pursue new business opportunities within low-acuity monitoring and connected care.
• Drive growth through expansion of existing accounts and conversion of competitors’ business.
• Manage the full sales process from opportunity to implementation and post-sale adoption.
• Conduct value-based selling by linking Baxter solutions to clinical, operational and financial outcomes.
• Lead complex sales with multiple stakeholders and decision-makers.
• Build and maintain relationships with clinical, operational, technical, and procurement stakeholders.
• Develop executive-level relationships and identify opportunities aligned to patient deterioration management, vital signs automation, and digital ward initiatives.
• Collaborate cross-functionally with therapy, medical, and marketing teams to enhance the customer experience.
• Utilise CRM to track funnel, interactions, and engagement for personalised follow-up.
• Provide regular business updates and maintain accurate forecasts.

Key requirements

• Bachelor’s degree in Marketing, Business Administration, or related field or equivalent experience
• Minimum of 5 years in medical devices with proven NHS selling experience
• Experience managing complex sales cycles with multiple stakeholders
• Desirable: experience in digital healthcare, device connectivity or EPR integration
• Must live in the territory

• Relationship-building
• Strong communication, presentation and negotiation skills
• Analytical mindset and data-driven decision making
• CRM systems proficiency
• Sales planning and forecasting
• Data analysis and market intelligence gathering

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