Set the strategic and technical direction for GAIN’s Owned Media capability across SEO, organic search, social, authority and link buildingLead, develop and inspire a multidisciplinary teamEnsure high standards of strategy, technical delivery, execution and measurable client performanceEvolve GAIN’s proposition in response to changing search behaviours, AI-powered discovery, GEO and emerging technologiesBuild AI-enabled workflows, automation and tools to improve quality, speed and scalabilityAct as senior subject-matter expert for Owned Media across GAINDevelop new services, methodologies, frameworks and intellectual propertyEnsure the capability operates commercially with strong utilisation, resource deployment and sustainable margin contributionProvide senior oversight for major client programmes, pitches and complex organic-search challengesEstablish standards for technical SEO, content optimisation, authority and link building, measurement, reporting and strategic planningDevelop GAIN’s approach to Generative Engine Optimisation and AI-powered search visibilityLead experimentation around emerging search technologiesEstablish governance for AI and automation workflowsOwn strategic direction and quality of important and complex client engagementsBuild trusted relationships with senior client stakeholders and support resolution of technical, strategic and performance challengesLead or support strategic pitches, credentials and new-business conversationsDevelop new products, services, methodologies, frameworks and commercial propositionsLead pilots and proofs of concept before scaling successful approachesCoach and mentor specialists, develop future leaders and create succession pathwaysManage utilisation, capacity, skills coverage, resource requirements, forecasting and workforce planningIdentify over-servicing, scope leakage and inefficient working practicesWork with the Group COO on capability, technology and talent investment
Requirements
- Significant experience within SEO, organic search or Owned Media, ideally gained within an agency, consultancy or similarly complex client environment
- Proven experience leading and developing high-performing specialist teams
- Deep technical understanding of SEO, including technical SEO, content optimisation, authority development and link building
- Experience developing strategies for complex, enterprise and ideally international brands
- Strong understanding of how AI is changing search, discovery and customer behaviour, with practical knowledge of GEO/AEO and emerging optimisation approaches
- Evidence of experimenting with or implementing AI-enabled workflows, automation or new technology within a search environment
- Strong knowledge of Google Search Console, Google Analytics and leading SEO research, crawling and analytics tools
- Ability to interpret complex data and translate it into clear strategic and commercial recommendations
- Strong commercial awareness and experience contributing to pitches, scopes, client growth and new propositions
- Excellent communication and presentation skills, with confidence advising senior client and executive stakeholders
- Track record of developing people, raising standards and creating a culture of learning and experimentation
- Ability to operate strategically while remaining sufficiently close to the work to challenge thinking, coach specialists and guide complex engagements
- Curiosity about the future of search and willingness to challenge established SEO conventions
Core Competencies
Demonstrates expertise in SEO, technical SEO, and organic search strategies, with a strong focus on AI-driven methodologies and client engagement. Proven ability to lead multidisciplinary teams, develop innovative services, and drive measurable performance improvements.
Highest-signal resume keywords
- SEO Strategy Development
- Technical SEO Expertise
- AI-Enabled Workflows
- Team Leadership and Development
- Client Relationship Management
ATS Optimization KeywordsHard Skills
- SEO
- Technical SEO
- Content Optimisation
- Link Building
- AI-Powered Search
- Data Interpretation
- Strategic Planning
- GEO/AEO Knowledge
- Experimentation with Emerging Technologies
- Commercial Awareness
Soft Skills
- Excellent Communication
- Presentation Skills
- Coaching and Mentoring
- Curiosity
- Problem-Solving
Industry Keywords
- Owned Media
- Organic Search
- Client Engagement
- Agency Experience
- Complex Client Environment
Tools & Technologies
- Google Search Console
- Google Analytics
- SEO Research Tools
- Crawling Tools
- Analytics Tools
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