London-based Global Product Marketing Manager, Brand & GTM

YIBI Hantang in London is seeking a Product Marketing Manager to drive go-to-market strategies for select UK and European fashion, beauty, fragrance, wellness, and lifestyle brands. The role sits at the intersection of product, consumer insight, positioning, and go-to-market strategy.

You will translate consumer insights into compelling product propositions, collaborate with product, brand and sales teams, and support localization for the China market while exploring category development and

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