Digital Marketing Analyst

Overview

In this role you will monitor, analyse and report on website performance and digital marketing effectiveness using GA4, helping optimise campaigns and user journeys. You’ll build dashboards and present insights to stakeholders, collaborating with Marketing, IT and Digital teams to improve tracking and outcomes. The position supports Circle Health Group’s mission to deliver high-quality healthcare by turning data into actionable marketing decisions. This is a hands-on, cross-functional role with a clear impact on commercial performance and customer experience.

Pay / Benefits

• 25 days holiday + bank holidays
• Private Pension Scheme
• Private Healthcare Scheme
• Friends & Family Hospital Discounts
• Family Friendly policies
• Non-contributory life insurance

Responsibilities

• Monitor website performance, user behaviour and marketing effectiveness using GA4
• Analyse traffic, engagement, conversions and customer journeys to identify optimization opportunities
• Ensure accurate tracking through events, conversions and user properties
• Analyse digital campaigns for ROI and commercial impact
• Develop, maintain and enhance dashboards/reports with Power BI, Looker Studio and other tools
• Present data insights to stakeholders in a clear, commercially-focused manner
• Collaborate with Marketing, IT and Digital teams to implement tracking strategies for campaigns
• Stay up-to-date with developments in digital analytics and best practices

Key requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, Digital Marketing, Computer Science or related discipline
• Minimum of two years’ experience in digital marketing analytics or similar
• Extensive GA4 experience including custom events, conversions and user properties
• Proven ROI analysis of digital campaigns
• Strong knowledge of Google Tag Manager and tracking technologies
• Understanding of digital marketing principles, customer journeys and site optimisation
• Experience conducting A/B testing and website experiments
• Experience creating dashboards/reports using Power BI and Looker Studio
• Excellent Excel, PowerPoint and Office skills
• Strong analytical and problem-solving abilities with data interpretation
• Excellent written and verbal communication; ability to present to technical and non-technical audiences
• Excellent organisational skills and ability to manage multiple projects

• Analytical mindset
• Strong communication
• Attention to detail
• GA4 (custom events, conversions, user properties)
• Google Tag Manager
• Power BI

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