Senior Product Manager (Fashion Product)

Overview

As Senior Product Manager, you will lead large-scale business transformation initiatives, driving the roadmap and vision for key enterprise capabilities. You will partner across Engineering, Data, Operations and Commercial teams to deliver AI-enabled, automated experiences that improve productivity and customer outcomes. You’ll shape strategies, manage trade-offs, and coach teams to raise product management standards. This role centers on turning complex challenges into scalable solutions that support ASOS’s growth and transformation journey.

Pay / Benefits

• employee discount
• ASOS Develops (personal development opportunities)
• employee sample sales
• LinkedIn learning materials
• 25 days paid annual leave + extra day
• discretionary bonus scheme

Responsibilities

• Define vision, strategy and roadmap for large-scale business capabilities and transformation initiatives
• Drive simplification of complex processes to reduce friction and manual effort
• Partner with cross-functional teams to translate business outcomes into scalable product solutions
• Shape how AI, automation and agentic experiences enhance productivity and decision-making
• Build relationships with senior stakeholders and influence decisions across functions
• Lead discovery to understand challenges, needs, constraints, and opportunities
• Prioritize across multiple workstreams to focus on measurable business outcomes
• Create narratives to align teams around a shared vision and support organizational change
• Raise standards by coaching others and promoting evidence-based product practice

Key requirements

• Proven experience leading complex business, platform, or operational transformation initiatives
• Strong track record of simplifying processes and translating challenges into scalable product capabilities
• Comfortable across strategic and technical domains with adaptable communication
• Experience with ERP platforms, enterprise systems, or large-scale transformation programmes
• Strong commercial awareness and understanding of how capabilities drive growth, profitability, and resilience
• Experience with marketplace/partner/fulfillment/multi-channel models
• Excellent stakeholder management and ability to align senior leaders
• Ability to use data and evidence to inform decisions and measure impact
• Comfort navigating ambiguity and leading teams through change
• Strong communication and storytelling to translate problems into outcomes

• Stakeholder management
• Communication and storytelling
• Cross-functional collaboration
• ERP platforms
• Enterprise systems
• Data-driven decision making

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