Overview
As part of the UK & Ireland Marketing team, you will shape go-to-market strategies for the Product and Digital portfolios, driving adoption and value messaging. You will work cross-functionally with marketing, sales, and training to accelerate utilization of da Vinci systems, Advanced Technologies, and Digital solutions. You will engage customers, develop reference centers, and create compelling stories and collateral that demonstrate value. This role combines strategic planning with hands-on execution in a fast-paced, growth-oriented environment.
Responsibilities
- Develop GTM strategies for da Vinci Systems, Advanced Technologies, I&A and Digital portfolios
- Collaborate with Clinical Marketing, Sales leadership and Training teams on launches
- Integrate digital portfolio into commercial teams to drive awareness and adoption
- Engage customers to create reference centers and accelerate technology adoption
- Create clinical/economic reference stories and marketing collateral
- Build analytical tools to monitor portfolio, competition, and opportunities
- Scale best practices through KOLs and Field Sales
- Identify and develop Product Champions across surgical specialties
- Collaborate with European Product Marketing on localized messaging
- Support conferences, events, and product demonstrations to ensure messaging is consistent
- Grow Energy and Stapling utilization and develop new sales tools
- Maintain procedural knowledge and surgeon relationships through case involvement
- Travel up to 20-30% and manage multiple priorities
Key requirements
- Bachelor’s degree in life science or business
- 8+ years in medical device or therapeutics
- 4+ years in Clinical/Product marketing in medical devices
- Proven ability to position and launch products/procedures
- Strong commercial acumen and problem-solving in high-growth environments
- Excellent communication and presentation skills in English
- Strong interpersonal skills across stakeholders
- Project management with budgeting and prioritization
- Knowledge of MS Office suite
- Ability to travel 20-30%
- collaborative mindset
- adaptability
- strong communication
- product marketing
- go-to-market planning
- KOL engagement
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