Company: Blackbaud
Location:
Job Description:
Overview
In this role you will own and optimise marketing-led website content to support fundraising outcomes. You’ll work closely with Marketing, Design and Product to create clear, accessible journeys that boost engagement and conversions. You will lead content governance and use insights to continuously improve content performance. This position offers the chance to shape how fundraisers, donors and charities experience our digital channels and contribute to a mission-driven platform.
Responsibilities
- Own and manage marketing-led website content within the CMS, ensuring accuracy, accessibility and brand alignment
- Create, publish and optimise landing pages, campaign content and key customer journeys that drive engagement and conversion
- Lead content governance and publishing best practices across the website
- Leverage customer insights, analytics and testing to identify opportunities and improve content performance
- Collaborate with Marketing, Design and Product to deliver seamless, user-centred experiences
Key requirements
- CMS content management experience
- Strong copywriting and editing skills to simplify complex information
- Knowledge of UX writing, information architecture and conversion-focused content practices
- Experience using data and experimentation to improve digital experiences
- Strong stakeholder management, organisation and prioritisation skills
- proactive
- solutions-focused
- cross-functional collaboration
- CMS proficiency
- UX writing
- information architecture
…
Posted: September 14th, 2026