Overview
In this casual, fashion- and lifestyle‑focused social role, you will manage Fabulous’s Instagram and TikTok, turning magazine content into social-first formats. You’ll work with the fashion, beauty and celebrity teams to create engaging video and image content, grow a positive community, and spot trends for timely posts. You’ll partner with editorial to promote key stories and ensure audience growth through data-driven insights. This is an opportunity to shape how Fabulous reaches and inspires a fashion-minded audience across social platforms.
Responsibilities
- Manage day-to-day posting on the Fabulous Instagram channel
- Repurpose weekly magazine content, Fab Daily and Sun Club content into social-first formats
- Schedule content and promote key editorial stories on Instagram
- Use Instagram stories to engage a larger audience and interact with followers
- Keep Linktree updated with latest articles and cover shoots
- Support fashion, beauty and celebrity teams with filming and editing for social media
- Stay on top of trends, celebrity news, fashion moments, and viral content to identify opportunities for timely posts
- Monitor engagement, reply to comments and help build an active, positive community
- Use Instagram insights to identify opportunities to grow the channel and increase engagement
Key requirements
- Proven experience in social media with a strong portfolio
- Proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, or similar mobile-first apps)
- Understanding of platform algorithms, best practices, and nuances of each channel
- Natural creator with ideas and willingness to experiment
- Genuine passion for fashion, beauty, celebrity, and lifestyle content
- creative
- experimental
- strong communicator
- video editing (Adobe Premiere Pro, CapCut)
- platform analytics (Instagram insights)
- content repurposing for social formats
…
