Social Media Project Manager

Overview

In this role you will own UNIQLO’s social channels within the EU team, shaping platform-native content and campaigns that connect with millions of customers. You’ll blend creativity, trend-spotting, and data-driven insights to deliver engaging content that supports brand, marketing, and commercial goals. You will work closely with cross-functional teams and external partners to scale impact in a fast-paced environment, driving meaningful connections and business results. This is an opportunity to influence how the brand speaks across platforms and cultures while leaning into fashion and digital culture.

Pay / Benefits

• 26 days holiday
• 8 bank holiday
• 30% staff Discount
• Employee Assistance Programme
• Private Pension Scheme
• Performance-based bonus scheme

Responsibilities

• Own social media channels and optimize content strategies
• Drive channel performance and measurable outcomes
• Collaborate across teams and external partners
• Brief content production and work with creative teams
• Apply data-driven insights to improve content and campaigns
• Create inspiring, platform-native content aligned with brand and campaigns

Key requirements

• 5+ years’ experience managing social media channels, particularly TikTok
• Strong understanding of social media trends, platform best practices, and audience behaviour
• Proven experience creating engaging, platform-native content
• Excellent content planning, organisation, and project management skills
• Strong storytelling, copywriting, and communication skills
• Experience working with creative teams and briefing content production
• Data-driven mindset with the ability to use insights to improve performance
• Collaborative approach with experience working across multiple stakeholders and teams
• Creative, proactive, and comfortable working in a fast-paced environment
• Strong attention to detail and commitment to delivering high-quality content
• Experience working with influencers, creators, and user-generated content (UGC)
• Knowledge of social media analytics and content optimisation tools
• Understanding of e-commerce, customer journeys, and conversion-focused content
• Passion for fashion, digital culture, and emerging social media trends

• collaborative
• creative
• proactive
• TikTok expertise
• social media analytics
• content optimisation tools

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