Overview
As Senior Social Media Manager, you lead the social client team to elevate output and deliver award-winning work across multiple accounts. You bring platform and strategy expertise to shape social campaigns for clients, ensuring high-quality services and ongoing improvements. You collaborate with cross-functional partners to plan future growth and identify opportunities. This role offers the chance to influence social strategy at scale within a future-facing media mix.
Responsibilities
- Oversee strategic management of two or more social accounts
- Line manage and upskill the team to deliver award-winning work
- Collaborate with Social Strategist to develop and roll out social strategy across accounts
- Manage large-scale campaigns including paid media where required
- Lead client management and communications; mentor junior team members
- Oversee monthly content calendars and ensure content drives client objectives
- Join reporting calls and present expert platform, strategy, and social insights
- Lead regular client updates, calls, and future-planning discussions
- Play an active role in team events and upskilling sessions
- Identify growth opportunities across current clients and upsell offerings
- Support new business and agency promotion through research, outreach, and pitches
Key requirements
- 5+ years of social media management experience in an agency setting
- Strong people management and leadership experience
- Excellent knowledge of social platforms and trends
- Deep understanding of how to create content that works on TikTok, Instagram, Facebook, YouTube, LinkedIn
- Strategic mindset across planning, ideation and content
- Experience managing multiple projects simultaneously
- Experience in professional client relationship management
- leadership
- communication
- strategic thinking
- TikTok
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