Global Paid Social Media Manager

Overview

In this role you will lead BCG’s global paid social and influencer marketing initiatives, elevating scale and sophistication. You will shape and optimize campaigns across key social channels while expanding the B2B influencer program as a core strategic element. You’ll translate performance data into clear insights for senior stakeholders and collaborate with cross-functional teams to drive impact. This position offers high visibility, complex problem-solving, and the chance to shape how a premier consulting firm engages digital audiences at scale.

Responsibilities

• Plan, execute, optimize, and measure global paid social campaigns across major platforms
• Own end-to-end B2B influencer marketing program, managing briefs, content, and reporting
• Translate analytics into compelling narratives for senior audiences
• Advise marketing teams on channel choices and campaign opportunities
• Develop ad creative with designers and share best practices across the team
• Experiment with new channels and AI-driven platforms to drive innovation

Key requirements

• 5–7 years in hands-on social media planning or buying
• Proven experience with paid social on LinkedIn, X, YouTube, and Meta
• B2B influencer marketing experience including vetting, managing relationships, and reporting
• Strong experience with third-party social tools and advertising platforms; Sprinklr is highly relevant
• Advanced Excel and data visualization skills for customized reporting
• Confident communication and stakeholder management for senior audiences

• strong stakeholder management
• analytical mindset
• clear communication
• Sprinklr
• data visualization
• Excel

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