Overview
Inizio Evoke seeks a Social Media Manager to guide day-to-day social activities for multiple clients, aligning organic, paid, and influencer activity with client goals. You’ll partner with account teams and senior colleagues to shape social strategies, develop content, and manage campaigns across platforms. This role emphasizes problem-solving, clear communication, and proactive project leadership, with exposure to new business and cross-functional collaboration. The opportunity puts you at the intersection of healthcare communications and digital storytelling, shaping how health messages reach audiences. You’ll contribute to a dynamic, hybrid team with a strong focus on compliant, impactful
Pay / Benefits
- Dynamic Working
- Personal Development fund
- Generous holiday allowance
- Cycle to work scheme
- Pension contribution
- Online training platform/programs
Responsibilities
- Serve as a day-to-day social contact for multiple client accounts, building relationships and understanding client objectives
- Collaborate with senior staff and account teams to craft organic and paid social strategies, including channel and audience planning
- Manage projects with minimal oversight, communicating progress, priorities and recommendations
- Present social strategies, concepts, and campaign performance to clients
- Develop engaging social content and copy for platforms such as LinkedIn, Meta, TikTok, Reddit and YouTube
- Lead content calendars, community management guidance, and social materials
- Set up, launch, monitor and optimise paid social campaigns (especially LinkedIn and Meta)
- Analyse performance and translate results into actionable learnings and recommendations
- Ensure compliance with healthcare regulations and platform policies
- Contribute ideas for new business and stay updated on social trends
- Mentor junior colleagues and collaborate across social, account and creative teams
Key requirements
- Bachelor’s degree or equivalent experience in communications, marketing, digital, business or health/science-related field
- 4–6 years’ experience in communications, marketing, advocacy, digital or social media
- Experience across Facebook, Instagram, LinkedIn, TikTok, Reddit and YouTube
- Hands-on organic and paid social experience, including running campaigns on LinkedIn and Meta
- Strong copywriting skills and ability to adapt messaging for various audiences and objectives
- Experience using social data to generate insights, reports and recommendations
- Understanding of community management and managing online communities
- Healthcare/pharmaceutical communications experience and knowledge of regulated environments (advantageous)
- Strong organisational, project and time management skills
- strong communication
- collaborative mindset
- proactive problem-solving
- social platform expertise (Facebook/Instagram, LinkedIn, TikTok, Reddit, YouTube)
- paid social campaign setup and optimisation
- content creation and copywriting
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