Social Media Director

• Own the success and delivery of Visualsoft’s Social service
• Manage a portfolio of Social clients as the key relationship stakeholder
• Grow portfolio returns while ensuring the Social service is innovative, efficient and high quality
• Translate client business objectives into high-impact social media execution
• Lead implementation across relevant social platforms and deliver ROI
• Use best-in-class technology and partnerships to drive excellence
• Develop and oversee multi-channel social media strategies tailored to client goals, audiences and KPIs
• Integrate organic social, paid social, creator/influencer programmes and community management into client roadmaps
• Analyse campaign data and social analytics, report performance, provide insights and optimise strategies
• Lead high-level day-to-day client interactions as trusted advisor and strategic lead
• Ensure client satisfaction, retention, profitability, exceptional output and ROI
• Identify upsell and cross-sell opportunities and participate in new-business pitches
• Oversee workflow allocation, project timelines and quality control
• Facilitate collaboration across internal teams
• Improve client results and take ownership of outcomes
• Monitor and improve NPS and CSAT through client relationships and service delivery
• Share positive and negative results with relevant stakeholders across the business
• Implement industry-leading and first-to-market strategies where beneficial
• Align departmental objectives with overarching business goals
• Identify personal development needs and take action to address them

Requirements

• Experience in Social Media marketing or digital strategy, with agency account management or team lead experience
• Extensive proven experience specialising in Social, agency or client side
• Deep understanding of Meta, TikTok, LinkedIn, Pinterest and emerging channels such as Reddit
• Expertise in external Social platforms and tools, analytics, forecasting and measurement
• Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics
• Experience building and executing Social strategies in-house or for clients
• Track record of managing and mentoring direct reports in a fast-paced environment
• Ability to work to tight deadlines independently and as part of a team
• Senior-level client-facing experience
• Exceptional verbal, written and presentation skills, including pitching to marketing leads and stakeholders
• Analytical and data-driven
• Desirable: experience in ecommerce
• Desirable: experience in other digital media channels
• Desirable: Google Data Studio
• Desirable: Attribution
• Desirable: Google Tag Manager
• Confident written and spoken communication and ability to present to and engage audiences
• Strong organisation, accuracy and attention to detail
• Ability to work collaboratively and use own initiative
• Self-motivated, can-do approach
• Ability to manage client portfolios and build relationships supporting client success
• Forward-thinking approach, including A/B testing and strategy improvement
• Ability to navigate complex account or business decisions autonomously and mitigate client business risks
• Ability to assimilate complex information and communicate it effectively to clients
• Ownership of client financials, margins, revenue, costs, overheads, direct ROI, overall ROI and cross-channel attribution
• Accountability for client and team performance and ability to address underperformance
• Track record of demonstrating company values
• Commitment to personal development and acquiring new skills
• Expert in chosen specialism and go-to resource for marketing executives and account directors

Core Competencies

Demonstrates expertise in Social Media Marketing and Digital Strategy, with a strong focus on client relationship management and delivering high-impact social media execution. Proficient in analytics and performance optimization, ensuring client satisfaction and driving portfolio growth.

Highest-signal resume keywords

• Social Media Marketing
• Client Relationship Management
• Social Media Analytics
• Campaign Strategy Development
• Team Leadership

Hard Skills

• Social Media Strategy
• Digital Strategy
• Campaign Analysis
• Performance Measurement
• A/B Testing
• Ecommerce Experience
• Attribution
• Cross-Channel Attribution
• Portfolio Management
• Client Financial Management

Soft Skills

• Exceptional Communication
• Analytical Thinking
• Attention to Detail
• Self-Motivated
• Collaborative Approach

Industry Keywords

• Meta
• TikTok
• LinkedIn
• Pinterest
• Reddit
• Social Listening
• Community Management
• Client Satisfaction
• NPS
• CSAT

Tools & Technologies

• Sprout Social
• Hootsuite
• Sprinklr
• Google Analytics
• Google Data Studio
• Google Tag Manager

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