Country Manager (Emerging Markets) – TikTok LIVE – London

Overview

As TikTok LIVE aims to define success in the livestreaming space, you will lead operations across emerging markets and translate global product strategy into local execution. You will own the regional livestreaming business, building partnerships with creators and agencies while driving marketing, engagement, and monetization initiatives. You’ll build and lead a local team, collaborating with cross-functional teams to scale impact and deliver measurable growth in a fast-paced, multicultural environment. This role offers strategic influence, regional impact, and the chance to shape the future of livestreaming.

Responsibilities

• Scale TikTok LIVE operations across emerging markets and align execution with product vision
• Identify, onboard, and manage relationships with local agencies, creators, and content partners
• Drive online and offline marketing initiatives, including brand campaigns and educational programs
• Collaborate with top creators to boost engagement, retention, and monetization aligned with market trends
• Shape revenue and monetization strategies by aligning offerings with user demand
• Build and lead a high-performing local team with a culture of collaboration and impact
• Partner with global product and strategy teams to inform regional strategy
• Represent TikTok LIVE in local industry forums and public/government relations efforts
• Monitor market dynamics, performance metrics, and regional risks to inform decisions

Key requirements

• 5+ years of experience in content, partnerships, marketing, or business operations in tech, media, entertainment, or related industries
• 5+ years of leadership and team management experience
• Strong business acumen and familiarity with emerging markets; has 0 to 1 market launch experience
• Analytical and data-driven mindset with ability to translate insights into strategy
• Exceptional communication and interpersonal skills in a fast-paced, multicultural environment
• Fluent in English

• leadership
• strategic thinking
• cross-cultural communication
• analytical mindset
• data-driven decision making
• market analysis

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