Brand Development Manager

Overview

In this field-based role, you will drive growth for Molson Coors brands within the Independent Free Trade channel across your London-area territory. You’ll collaborate with customers, wholesale partners and internal teams to increase distribution, unlock growth opportunities and deliver sustainable volume. Your work will combine commercial insight, relationship-building and category expertise to create standout customer experiences. This role offers real commercial impact in a fast-paced market, aligned with our sustainability and community goals.

Pay / Benefits

• base salary 39,400.00 – 51,800.00
• 28% target annual bonus
• health and dental and vision coverage
• pension with up to 10% employer match
• wellbeing support and Employee Assistance Programme
• 31 days’ annual leave plus 3 bank holidays

Responsibilities

• Grow distribution, volume and market share through wholesale and indirect routes to market
• Develop trusted relationships with customers and route-to-market partners to drive growth
• Leverage data, reporting tools and market insights to prioritise activity and meet territory objectives
• Ensure excellent in-outlet activation and territory management, using CRM effectively
• Collaborate with internal teams and wholesale partners to execute plans and maximize ROI

Key requirements

• On-trade, wholesale or FMCG sales experience
• Commercial and analytical mindset with comfort using data and market insights
• Relationship-building and influencing skills to create win-win outcomes
• Proactive, organised approach to territory management and data accuracy

• Relationship-building
• Negotiation and influencing
• Organisational mindset
• Data analysis and market insights
• CRM systems usage
• Territory planning and performance monitoring

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