Marketing Director, Haematology, UK and Ireland

Overview

In this role you lead the Haematology marketing function for the UK & Ireland, shaping commercialization strategies and aligning with cross-functional partners to maximize product value. You drive market preparation for future launches, oversee tactics across channels, and develop scientific thought leadership with Medical Affairs. You will build and mentor a high-performing team while collaborating with sales, market access, and external partners to prioritize patient care and business growth. This position offers impact across strategy, execution, and stakeholder engagement within a mission-driven organization.

Responsibilities

• Develop the overall Haematology strategy and tactical plans for UK & Ireland commercialization
• Oversee marketing plans in collaboration with global teams and partners
• Prepare the commercial market for future product approvals in Haematology
• Align strategy with Sales, Market Access, and Medical Affairs
• Gather and translate market insights for strategy, tactics, and forecasts
• Partner with Medical Affairs on integrated scientific and thought leadership
• Build external partnerships to influence commercial strategy for partnered assets
• Localize strategy across programs/channels (events, digital, content)
• Guide development of promotional materials and promotional activities
• Manage congress presence, communications, and competitive intelligence
• Gain market insights from HCPs, KOLs, patients; identify hurdles and opportunities
• Collaborate with field force to address resource gaps and opportunities
• Represent BeOne at key meetings and conferences
• Oversee Haematology marketing budget and ROI
• Provide leadership and foster BeOne’s values in team culture
• Drive patient-centric decision making and maintain ethical conduct across operations
• Ensure compliance with BeOne standards and local regulations

Key requirements

• 10+ years of pharmaceutical industry marketing or related experience
• UK marketplace launch experience
• Specific knowledge/experience in hematology; lymphomas knowledge desirable
• Proven track record in fast-growing, entrepreneurial environments
• Strong influencing skills across cross-functional teams and external stakeholders
• Excellent interpersonal, oral, and written communication; ability to synthesize data for executives
• Significant project management experience
• Proven track record in customer/HCP/KOL interactions
• Excellent presentation skills in-person and virtual
• Scientific mindset with ability to operate in changing environments
• Willingness to travel ~25%

• collaborative mindset
• strong communication and storytelling
• stakeholder influence
• market insights and strategy development
• integrated scientific and thought leadership content
• congress planning and external communications

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