Marketing Director

Overview

As Marketing Director you will own and steer the in-house marketing function to accelerate growth within a digital retail and financial services context. You will manage a multi-million budget and lead cross-functional teams across CRM, SEO and PPC to optimise ROI and quality leads. The role sits at the intersection of strategy, performance marketing and brand messaging, reporting to senior leadership. You will influence channel mix, compliance-free strategies, and end-to-end lead funnel improvements to drive business impact.

Responsibilities

• Own end-to-end marketing strategy across business areas
• Plan, manage and optimise a multi-million budget
• Oversee the full lead funnel from first touch to conversion and funding
• Drive continual improvement across campaigns and channels
• Lead performance marketing activities including PPC, SEO and paid media
• Own CRM strategies ensuring FCA and GDPR compliance
• Shape brand positioning and messaging across digital channels
• Present performance, forecasts and strategic recommendations to senior leadership

Key requirements

• Senior marketing leadership experience in financial services or digital retail
• Proven experience managing multi-million-pound marketing budgets
• Strong background in performance marketing, CRM, SEO and PPC
• Demonstrable success in improving lead funnel efficiency and conversion metrics
• Commercially astute with strong analytical and data interpretation skills
• Experience leading and developing in-house marketing teams

• leadership
• strategic thinking
• analytical mindset
• performance marketing
• CRM
• SEO

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