Marketing Director, Europe

Overview

As Marketing Director, Europe, you’ll build Billtrust’s brand and demand engine from the ground up across Europe. You’ll partner with the CMO and regional leaders to shape GTM and market-entry plans for priority markets like the UK and Germany. You’ll lead localization of messaging, run regional events and digital campaigns, and align activities with sales to drive pipeline. This role offers high impact in scaling a US fintech into Europe, with autonomy and cross-functional collaboration.

Pay / Benefits

• comprehensive health coverage
• competitive retirement benefits
• generous PTO and parental leave
• flexible work options
• professional development investment
• inclusive and diverse workplace

Responsibilities

• Own the European marketing strategy and P&L-aligned plan to support pipeline and revenue goals
• Develop market-entry strategies for new European geographies including sequencing, positioning, and channel selection
• Operate autonomously while aligning with NA-based CMO on strategy, budget, and results
• Report regional marketing performance, pipeline contribution, and awareness metrics to leadership
• Manage regional marketing budget, forecasting, and vendor contracts
• Build and execute GTM and brand-awareness strategies tailored to priority European markets
• Localize content, messaging, and campaigns for local languages and culture
• Plan and activate regional events end-to-end and report ROI
• Manage regional PR and communications with local agency partners
• Build and manage partner marketing programs with regional resellers/partners
• Collaborate with regional sales, SDRs, and CS; coordinate with North America for operations and content needs
• Source, hire, and manage external contractors/agencies to extend capacity

Key requirements

• 8–10 years in B2B marketing, with European regional or country leadership experience
• Experience building marketing in new/low-awareness markets (brand-building/market-entry)
• Experience across multiple channels (field/events, digital, content, PR) and hands-on execution in lean teams
• Proven ability to manage agencies and contractors as an extended team
• Autonomous and cross-functional work with sales, SDRs, CS in a matrix, remote-from-HQ setup
• Multi-market European experience (UK, DACH, Benelux) with localization fluency
• Strong analytical/planning skills with KPI reporting tied to pipeline and awareness
• Based in London
• Comfort in fast-paced, resource-constrained environments typical of scaling a US company into Europe
• Preferred: fintech/payments background; partner/channel marketing; German language knowledge

• cross-functional collaboration
• autonomy
• strategic thinking
• go-to-market planning
• brand-building in new markets
• digital marketing (paid, SEO/SEM, social, web)

…