Marketing Director

Overview

In this role you will lead Skin Analytics’ B2B marketing, shaping demand generation, brand positioning, and go-to-market strategy to drive pipeline and revenue in the UK and international markets. You will manage a small marketing team and partner with commercial leads to align marketing activity with business priorities. You’ll own the ABM model, marketing automation, and market-entry playbooks, accelerating growth in healthcare contexts. This is a chance to scale an AI-powered clinical solution across NHS partners and international customers while shaping how marketing supports commercial success.

Pay / Benefits

• Competitive salary
• Share options package
• Private healthcare
• Company pension incl. salary sacrifice
• 25 days annual leave + 5 days shutdown
• Enhanced parental leave – adoption & foster

Responsibilities

• Own marketing prioritisation and OKRs to deliver commercial priorities
• Manage relationships with external agencies (digital media, design) and ensure KPI delivery
• Line-manage the B2B marketing team and foster commercial accountability
• Support UK&I expansion, adapt positioning and channel mix for NHS and health partners
• Develop and own international marketing playbooks and market-entry plans
• Lead ABM infrastructure and programmes across target accounts and tiers
• Own GTM process for new markets: market readiness, localisation, enablement
• Oversee HubSpot platform, data integrity, lead scoring, lifecycle management, and CRM integration
• Design and maintain attribution model connecting marketing to pipeline and revenue
• Build AI-assisted content and reporting infrastructure, automate marketing tasks
• Manage marketing tech stack to boost output with lean headcount
• Maintain brand consistency across content and channels
• Measure and report on account engagement, pipeline influence, and data integrity
• Ensure timely marketing outputs and budget-focused performance
• Ensure external partners meet KPIs and contribute to commercial outcomes

Key requirements

• Demonstrated experience designing and executing ABM strategies in B2B, with impact on pipeline and deals
• Hands-on HubSpot (or similar) experience across data management, lead scoring, lifecycle design, and CRM integration
• Proven ability to design GTM playbooks for new geographies, including localisation and channel mix
• Experience building HubSpot dashboards for leadership on performance and spend
• Track record tying marketing spend to pipeline and revenue with data-driven attribution
• Ability to run lean marketing operations using technology to drive efficiency
• Credible in communicating with boards and executives and influencing cross-functional strategy

• Strategic thinking
• Commercial accountability
• Cross-functional collaboration
• HubSpot platform expertise
• Account-Based Marketing (ABM)
• Marketing automation and lifecycle management

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