Senior Marketing Associate

Overview

In this role you drive demand generation for the Insurance business by coordinating multi-channel campaigns that raise pipeline and revenue. You will work with cross-functional teams to plan, execute, and optimize programs using data-driven insights. The position leverages AI-enabled tools to scale impact while upholding responsible AI practices. You contribute to regional campaigns and ensure campaign quality and governance. This is a hands-on role with a clear impact on growth and customer engagement.

Responsibilities

• Support the execution and optimization of multi-channel demand generation campaigns across email, digital advertising, social, webinars, content syndication, and events
• Configure and launch campaigns within marketing automation platforms with segmentation, personalization, workflows, and scheduling
• Build targeted audiences using data-driven segmentation and customer insights
• Support lead nurture programmes and customer journey execution across lifecycle stages
• Manage lead capture, tracking, qualification, and handoff between marketing and sales
• Conduct QA of assets (emails, landing pages, forms, workflows, integrations)
• Monitor, analyze, and report on campaign performance, recommending optimizations
• Coordinate with external vendors and partners to maximize lead generation
• Drive operational excellence through process improvement, automation, and AI-enabled marketing tools

Key requirements

• 3+ years’ experience executing multi-channel demand generation campaigns delivering lead, pipeline, and revenue outcomes
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, or similar) including campaign build, launch, segmentation, workflows, and optimization
• Strong understanding of audience targeting, lead nurturing, and customer journey execution with data-driven approaches
• Attention to detail with QA across emails, landing pages, forms, workflows, and assets to ensure quality and compliance
• Experience analysing campaign metrics to identify optimization opportunities and support growth
• Excellent organisational and stakeholder management skills to coordinate multiple projects and teams
• Proficiency in AI concepts with hands-on experience using AI tools to streamline workflows and enable ethical AI use
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline

• organisational skills
• stakeholder management
• attention to detail
• Marketo
• HubSpot
• marketing automation

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