Senior B2B CRM Executive

Overview

As Senior B2B Marketing Operations Executive, you own the technical build and strategic design of partner lifecycle programmes. You’ll start hands-on with Salesforce Marketing Cloud builds, audience SQL, and QA, taking charge of live campaigns. Over time, you’ll architect end-to-end lifecycle programmes using performance data to optimize segmentation, messaging, and cadence. You work across Commercial Operations to align campaigns with partner growth and cross-functional priorities. This role offers a chance to shape how we connect channels and measure impact in a fast-moving, collaborative environment.

Pay / Benefits

• visible impact every day
• autonomy in a fast-paced environment
• career development opportunities
• inclusive, values-driven culture

Responsibilities

• Own end-to-end execution of partner lifecycle and ad-hoc campaigns from audience build to send and QA
• Design and continuously improve lifecycle programmes using performance data to iterate messaging, cadence, and segmentation
• Build and maintain SQL-based audience queries, AMPscript personalisation, and HTML email templates within Salesforce Marketing Cloud
• Track and report on campaign and lifecycle performance metrics, turning results into actionable recommendations
• Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests

Key requirements

• Experience building and executing email campaigns in an enterprise marketing automation platform (Salesforce Marketing Cloud highly preferred)
• Proficiency writing SQL queries to build and troubleshoot audience segments
• Experience with HTML and a scripting/templating language (AMPscript, Liquid) for email personalisation
• Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics
• Strong written communication skills and the ability to manage multiple concurrent campaign requests

• Strong written communication
• Stakeholder management and collaboration
• Multitasking and prioritisation across campaigns
• Salesforce Marketing Cloud
• SQL
• AMPscript or Liquid

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