CRM Executive

Overview

In this role, you will lead end-to-end CRM campaigns for football and boxing across DAZN’s Growth Markets, driving engagement, retention and revenue. You’ll collaborate with product, content, data and analytics teams in a fast-paced, cross-market setting to deliver fan-centric communications. You’ll manage creative briefs, segmentation, and multi-channel execution, shaping how fans experience DAZN during big matchdays and events. A hands-on, test-and-learn mindset and strong stakeholder management will be key.

Pay / Benefits

• access to DAZN
• 25 days’ annual leave (increasing after 3 years)
• private medical insurance
• life assurance
• pension contributions up to 5%
• flexible working available

Responsibilities

• Plan and deliver multi-channel CRM campaigns for football and boxing, increasing revenue and subscriber growth
• Own CRM activity around key events (fixtures, competitions, fight nights, PPV) and always-on lifecycle programs
• Drive segmentation and personalisation to maximise relevance and conversion
• Lead creative briefing and coordination to produce engaging CRM communications
• Champion test-and-learn, optimising creative, copy, cadence and targeting
• Report on campaign performance, extract insights and identify opportunities to improve outcomes
• Manage multiple concurrent workstreams in a fast-paced, commercial setting
• Collaborate with product, content, data and analytics across international markets
• Build strong stakeholder relationships within a global matrix organization

Key requirements

• 2+ years in a CRM role, ideally in subscription, media, entertainment or sport
• Experience delivering end-to-end CRM campaigns in a commercial environment
• Strong copywriting with a focus on audience relevance
• Experience with segmentation, personalisation and CRM lifecycle management
• Ability to manage multiple priorities in a deadline-driven environment
• Strong problem-solving and project management skills
• Excellent stakeholder management and communication skills
• Passion for football and/or boxing or understanding of subscription services

• stakeholder management
• communication
• problem-solving
• multi-channel CRM
• segmentation
• personalisation

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