Overview
In this role you will lead the UK Pulmonology marketing for Ambu, shaping go-to-market strategy, launches and growth. You’ll partner with Marketing Director, Sales and HQ to translate clinical insights into compelling value propositions that drive revenue, profitability and market share in the NHS. The position offers high visibility across the UK business and collaboration with global teams to localise messaging and campaigns. You will own end-to-end marketing management for the Respiratory portfolio, delivering impactful programs that support sustainable growth.
Responsibilities
- Own the UK Pulmonology product portfolio and align it with objectives
- Develop and execute strategies driving revenue, profitability and market share
- Lead product launches including market research, value proposition and go-to-market planning
- Gather NHS clinician insights to inform strategy and messaging
- Analyze market dynamics and competitors to inform commercial recommendations
- Plan and optimise campaigns, marketing calendar and ROI tracking
- Create and maintain marketing collateral with consistent brand messaging
- Support UK clinical content and coordinate local case studies
- Collaborate with Sales to provide positioning, tools, training and communications
- Liaise with global HQ to localise UK messaging
- Represent the UK at international meetings and events
Key requirements
- Strategic marketing and product management experience in medical devices or healthcare technology
- Strong understanding of the UK NHS environment and procurement
- Proven track record of profitable marketing campaigns
- Experience managing multiple projects to tight deadlines
- Confident communicator with stakeholders
- Willingness to travel ~60%
- CRM systems and digital marketing platforms experience advantageous
- Degree-level education (or equivalent practical experience)
- Full UK driving licence
- Fluent English, written and spoken
- effective communicator
- stakeholder engagement
- independent working style
- CRM systems
- digital marketing platforms
- market research and analysis
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