Head of Finance – Fashion, Home & Beauty – Online, Marketing & Brands

• Lead the finance agenda for Online, Marketing and Brands within Fashion, Home & Beauty
• Act as a senior commercial partner to the Online Director, Marketing LT, Brands LT and FH&B Finance Director
• Shape and challenge strategic plans, investment choices and trade-offs
• Align financial resources with growth, profit, customer and brand outcomes
• Own financial planning, forecasting and performance management across Online, Marketing and Brands
• Provide visibility of sales, margin, cost, working capital, ROI and risk
• Drive the transformation agenda across Online, Marketing and Brands
• Partner with business and technology teams to shape the roadmap, quantify benefits and track delivery
• Ensure investment choices translate into measurable sales, profit, efficiency and customer outcomes
• Lead, coach and develop a high-performing finance team
• Create clarity on priorities, build capability, empower ownership and ensure delivery against agreed objectives

Requirements

• Qualified accountant with significant post-qualified experience in commercial finance, FP&A and senior business partnering within a complex, fast-paced retail or consumer environment
• Strong strategic and commercial judgement
• Ability to connect customer, trading, marketing, digital and financial drivers into clear recommendations for senior leaders
• Proven ability to influence at Director and LT level
• Ability to build trusted relationships, provide constructive challenge and hold stakeholders to account for financial delivery
• Strong understanding of digital, online and marketing economics, including ROI, ROAS, iROAS, MMM, channel performance, cost-to-serve and profitability drivers
• Experienced people leader who can set direction, coach talent, build capability, empower ownership and create a high-performing, collaborative finance culture

Core Competencies

Demonstrates expertise in financial planning, forecasting, and performance management within a fast-paced retail environment, while effectively leading and developing high-performing finance teams. Strong ability to align financial resources with strategic business objectives and drive measurable outcomes across online, marketing, and brand initiatives.

Highest-signal resume keywords

• Qualified Accountant
• Commercial Finance
• Financial Planning & Analysis (FP&A)
• Digital Marketing Economics
• People Leadership

ATS Optimization Keywords

Hard Skills

• Financial Planning
• Forecasting
• Performance Management
• ROI Analysis
• Cost-to-Serve Analysis
• Channel Performance Metrics
• Strategic Judgement
• Investment Analysis
• Risk Management
• Data-Driven Decision Making

Soft Skills

• Influencing Skills
• Relationship Building
• Coaching
• Constructive Challenge
• Collaboration

Industry Keywords

• Retail
• Consumer Environment
• Online Marketing
• Brand Management
• Financial Delivery

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