Director of Marketing Communications – JW Marriott Grosvenor House London

Overview

As Director of Marketing Communications, you will shape the flagship property’s narrative through integrated PR, marketing and brand storytelling. You’ll lead reputation management, media relations, digital presence and guest-facing content to drive awareness and commercial performance. Working with the Executive Committee and partners, you will elevate the hotel’s profile in luxury travel, dining and events. This role combines strategic vision with hands-on leadership to deliver measurable brand equity and revenue impact.

Pay / Benefits

• world-class learning and leadership development
• global career mobility
• equal opportunity employer
• comprehensive programs for professional growth

Responsibilities

• Develop and implement an integrated marketing communications and PR strategy aligned with business objectives and revenue targets
• Strengthen brand awareness and market positioning through storytelling and media initiatives
• Lead all PR activities including press engagement, journalist visits, media partnerships, familiarisation trips and industry events
• Oversee digital communications, website content, social media and online reputation for maximum audience engagement
• Collaborate with Sales, Revenue, F&B and Events to support demand generation across segments
• Ensure communications, collateral, photography and guest-facing content reflect JW Marriott brand standards
• Build relationships with media, influencers, community partners, owners and internal stakeholders
• Provide strategic counsel during sensitive issues or crisis communications to protect and strengthen reputation

Key requirements

• Significant experience in marketing communications or luxury hospitality marketing
• Exceptional written and verbal communication skills
• Commercially minded with ability to balance creativity and performance
• Experience managing media relationships, digital channels, high-profile events and stakeholder engagement
• Proven leadership as an inspiring people leader

• leadership and people management
• collaboration and cross-functional teamwork
• influencing and relationship-building
• public relations
• media relations
• digital communications (website, social media)

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