Head of CRM – Luxury Hospitality

Overview

In this role you lead CRM strategy for a globally recognised brand from its London HQ, shaping how the business engages customers across the lifecycle. You will drive data-informed campaigns, segmentation, and lifecycle initiatives to grow loyalty and revenue. You will collaborate with cross-functional teams to align CRM with broader marketing and product goals. This is a high-impact, strategic role at a world-class brand that values customer-centric growth.

Pay / Benefits

• salary 70K-80K + package

Responsibilities

• Define and execute the CRM strategy to optimise customer lifecycle value
• Lead CRM campaigns, segmentation, and automation across channels
• Collaborate with marketing, analytics, and product teams to align initiatives
• Own performance measurement, reporting, and optimisation of CRM programs
• Drive data-driven decision making and experimentation to improve engage/convert metrics
• Manage relationships with external agencies or vendors if applicable

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