Overview
As Marketing Campaign & Content Manager, you will lead lead-generation and brand awareness programs for UK & Ireland, collaborating with sales and solutions teams. You’ll plan multi-channel campaigns, create original content, and nurture prospects to PQLs for handoff to SDR and sales. You’ll partner with internal and external stakeholders to maximize ROI and drive thought leadership in career transition, development, and mobility. This role offers a chance to shape local demand generation in a global HR solutions leader and work in a hybrid London-based setup.
Pay / Benefits
- hybrid work model
- growth opportunities
- learning and development culture
- great benefits
- open-minded environment
Responsibilities
- Plan and execute lead-gen and brand-awareness campaigns top of funnel with measurable nurturing
- Activate multi-channel campaigns to engage the target audience across mediums
- Create and coordinate original content and insights for lead gen, brand awareness, and thought leadership
- Collaborate with Sales and Solution leads to identify content opportunities and produce assets
- Analyze touchpoints with the data team to optimize campaigns and achieve PQL targets
- Measure ROI across channels and report on campaign performance
- Partner with field, marketing, sales enablement, and business development to support UK & Ireland campaigns
- Ensure consistent messaging and market intelligence through cross-functional collaboration
Key requirements
- Min. 3+ years in B2B marketing campaign delivery
- Creative and customer-centric mindset with high-quality delivery
- Strong project management with multiple campaigns/projects simultaneously
- Excellent communication, interpersonal, and negotiation skills
- Expertise in digital marketing (social media, email) to drive awareness, leads, and nurture
- Analytical mindset with ability to measure and report campaign performance
- Ability to work under pressure and meet deadlines
- communication
- interpersonal skills
- negotiation
- digital marketing
- social media
- email campaigns
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