EMEA Content Manager – Nutrition

Overview

In this role, you drive the development and execution of content strategies to boost awareness, engagement, and conversion across the EMEA region for Abbott Nutrition. You collaborate with regional and global teams to deliver locally relevant, insight-driven content that supports both consumer and reimbursed customer journeys. You will optimize content across digital and retail touchpoints, leveraging data and AI to scale impact. This role offers the chance to shape content capabilities across a diverse market footprint and influence commercial outcomes.

Responsibilities

• Lead and harmonize content strategy across Consumer and Reimbursed prioritites in EMEA
• Develop audience-centric journeys with market localisation
• Collaborate with Brand, Media, CRM, Retail & eCommerce to deliver integrated plans
• Ensure content is approved, deployed, and optimised at key touchpoints
• Improve content quality, governance, and scalability via best-practice frameworks and agency partnerships
• Utilise SEO, analytics, AI, and insights to enhance content effectiveness
• Coordinate with global, regional, and market stakeholders for integrated delivery
• Drive governance and localisation processes to enable faster, higher-quality execution across markets
• Advance AI-enabled content creation, optimisation, and automation initiatives
• Measure performance and iterate content based on data and tests

Key requirements

• Significant experience in content marketing/strategy within healthcare, nutrition, FMCG, or similarly regulated industries
• Proven ability to lead integrated content strategies across digital, CRM, eCommerce, retail media, and social channels
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement
• Experience in matrixed, cross-functional, multi-market environments with stakeholder collaboration
• Strong stakeholder management, communication, and project leadership skills
• Experience with content management systems, analytics platforms, content operations processes, and AI-enabled content tools

• Stakeholder management
• Communication
• Project leadership
• Content management systems
• SEO platforms
• Analytics platforms

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