Community Engagement Manager

Overview

In this role you will shape Abcam’s brand voice across digital channels and drive audience engagement to support marketing and business goals. You’ll lead integrated social media strategies, collaborate with scientists and industry influencers, and translate complex science into authentic content. You’ll monitor performance, optimize campaigns, and nurture relationships to protect brand reputation. This position offers impact at scale within a mission-driven, cross-functional team.

Responsibilities

• Develop and execute integrated social media strategies across organic and paid channels to grow brand presence and drive outcomes.
• Create and manage high-quality content (copy, graphics, video) that reinforces brand identity and tells authentic stories.
• Collaborate with internal experts and industry influencers to expand reach and credibility within the scientific community.
• Analyze social media and paid campaign data to optimize reach, engagement, and ROI.
• Lead community engagement and social listening to strengthen customer experience and brand sentiment.
• Work with cross-functional teams to align social programs with campaigns and contribute to demand generation and revenue growth.

Key requirements

• Proven track record managing social media for a brand or agency with strategy execution and campaign management.
• Strong knowledge of social media algorithms, trends, and best practices for growth and engagement.
• Hands-on experience creating and optimizing platform-specific content (copy, graphics, video).
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, platform insights).
• Experience managing paid social campaigns and budgets to deliver ROI and business objectives.
• Willingness to travel nationally and internationally when required.

• Collaboration
• Clear communication
• Strategic thinking
• Social media strategy and management
• Content creation (copy, graphics, video)
• Analytics and reporting (Google Analytics, platform insights)

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