Senior Field Marketing Specialist

Overview

In this role you will drive regional field marketing in EMEA to strengthen Endava’s brand, generate demand, and accelerate revenue in a fast-paced, cross-functional environment. You’ll shape and execute integrated campaigns spanning digital, events, ABM, and partner activity, collaborating with Sales and Industry Advisors to convert opportunities. You’ll deliver measurable ROI and help scale global programs to regional needs, creating VIP client experiences along the way. This is a strategic, impact-driven marketing leadership role.

Pay / Benefits

• Competitive salary package
• share plan
• company performance bonuses
• hybrid work and flexible hours
• career development programmes
• wellbeing and health programmes

Responsibilities

• Develop regional field marketing plans for EMEA aligned with commercial priorities
• Design integrated campaigns combining digital, events, content, ABM, and partner marketing
• Collaborate with Sales to identify target accounts and campaign priorities; align with global marketing
• Tailor global initiatives for regional needs while preserving brand consistency
• Optimize activities to drive demand, pipeline, and ROI benchmarks
• Manage end-to-end campaign delivery; lead hand-off of leads to Sales for conversion
• Lead ABM activation and personalized content in collaboration with global teams
• Oversee events strategy (global, regional, partner, industry) and client experiences
• Drive regional communications, client stories, PR, and social content
• Support client advocacy initiatives (panels, speaking engagements) and executive engagement
• Track performance via CRM/marketing automation (MQLs, SQLs, pipeline metrics) and produce insights
• Manage budgets, external agencies, vendors, and procurement-compliant deliveries

Key requirements

• 5+ years in B2B marketing, field marketing, demand generation, or integrated marketing
• Experience in technology consulting, digital services, IT services, SaaS, or professional services
• Proven track record in integrated campaigns and executive-level events
• Strong project management and stakeholder management skills
• Experience collaborating with sales to support pipeline generation
• Excellent written and verbal communication skills
• Strong analytical mindset with use of campaign metrics for decisions
• Ability to manage multiple priorities across regions and stakeholders
• Willingness to travel for key marketing events

• relationship-management
• excellent communication
• problem-solving
• CRM and marketing automation platforms (e.g., HubSpot, Marketo)
• ABM program execution
• data-driven campaign optimization

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