Digital Marketing Manager

Overview

In this performance-driven role you will own member acquisition for an exclusive entertainment membership platform, focusing on paid media, SEO, and GEO. You’ll optimize the website (WordPress) and run structured A/B testing to improve conversions, while building clear acquisition analytics. You’ll collaborate with content, lifecycle, social, and operations teams to harmonize nurture and retention. The position offers exposure to an international launch and growth across brands within the group.

Responsibilities

• Own and optimize paid media, SEO, and GEO strategies to drive new member acquisitions
• Manage and improve website performance with hands-on WordPress work
• Execute structured A/B testing to lift conversion rates
• Build reporting and analysis to quantify member acquisition and conversion
• Collaborate with Content, Lifecycle Marketing, Social, and Marketing Ops on cross-functional initiatives
• Provide digital support to the India market launch and other group brands

Key requirements

• Strong WordPress proficiency with broad analytics tool experience (GA, Looker Data Studio)
• Proven performance marketing background; end-to-end acquisition ownership
• Entertainment industry experience or subscription/membership marketing knowledge
• Comfort with owning acquisition from paid media to on-site conversion and reporting

• cross-functional collaboration
• data-driven mindset
• proactive experimentation
• WordPress
• Google Analytics (GA)
• Looker Data Studio

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