Senior Game Designer | Candy Crush Saga

Overview

As a Senior Game Designer in the Player Value team for Candy Crush Saga, you will shape long-term player journeys to maximize value, engagement and delight. You’ll work with cross-functional teams to redesign moments that matter and drive cohesive experiences across onboarding, progression and rewards. You’ll translate insights from data and feedback into design strategies, balancing immediate needs with scalable, systemic improvements. This role offers impact at the ecosystem level, with a focus on player-centric value and cross-team collaboration.

Responsibilities

• Own the design of high-impact player experiences across features, systems and teams
• Shape and evolve key player journeys (onboarding, progression, rewards) to influence long-term engagement
• Develop a holistic vision for player value with cohesive experiences throughout the game
• Drive discovery and concept development for opportunities that improve satisfaction, engagement and business outcomes
• Collaborate across product teams to align experiences into a seamless player journey
• Create design documentation, player journey maps and experience frameworks to communicate vision and drive execution
• Use qualitative research, player feedback and quantitative data to identify friction points and validate decisions
• Stay informed on market trends and evolving design practices to bring fresh thinking
• Champion systems thinking to ensure new experiences fit the broader Candy Crush ecosystem and long-term value

Key requirements

• Strategic Thinker with ability to design from a player journey perspective
• Systems Designer capable of mapping interconnected features and how they shape experience
• Player-Centric mindset focused on motivation, delight and lasting relationships
• Analytical—driven by data, experimentation and user insights
• Collaborative Influencer who can align multiple teams and drive cross-functional initiatives
• Creative Problem Solver who can derive scalable value from complex design challenges
• Market Awareness of casual and free-to-play games, player psychology and industry trends

• Strategic thinking
• Collaborative mindset
• Analytical mindset
• Systems design across multiple features/systems
• Qualitative research and user feedback analysis
• Quantitative data analysis and experimentation

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