Global Content and Thought Leadership Manager – Cigna Healthcare

Overview

In this role you’ll shape and drive Cigna Healthcare International Health’s voice through strategic content and thought leadership. You’ll work with cross-functional teams to deliver material that supports business priorities, informs key audiences, and strengthens Cigna’s leadership in international healthcare. You’ll translate complex topics into engaging content—from reports to digital articles—while guiding editorial projects from concept to publication. The position offers global reach, cross-market collaboration, and opportunities to influence executive visibility and brand strategy.

Pay / Benefits

• Competitive salary
• Multicultural and hybrid working environment
• Private Medical Insurance
• Employee Wellbeing Benefits
• Educational Development Program

Responsibilities

• Own and evolve the International Health thought leadership and content programme aligned to business objectives
• Develop and manage an editorial roadmap and content calendar based on insights, trends, SEO, and performance data
• Research, write, edit, and publish high-quality content (articles, reports, campaigns, executive material)
• Translate complex healthcare topics for global, non-specialist audiences
• Lead content projects from concept to publication with SMEs, agencies, and partners
• Apply SEO, AEO, and performance insights to optimise content and inform future decisions
• Manage publishing and governance to meet brand, compliance, and quality standards
• Build relationships across International Health and provide editorial guidance to stakeholders
• Support executive visibility initiatives and broader brand priorities

Key requirements

• Significant experience in content marketing, editorial, thought leadership, or related fields
• Exceptional writing, editing, and storytelling with long-form and digital content experience
• Experience developing content strategies and editorial plans aligned to business objectives
• Ability to translate complex topics for non-specialist audiences
• Experience using content management systems and publication workflows
• Knowledge of SEO, AEO, content performance measurement, and digital publishing best practices
• Strong stakeholder and project management skills across a complex organisation
• Experience evaluating content performance and using data to inform decisions
• Ability to work independently while collaborating across cross-functional teams

• Stakeholder management
• Project management
• Strong communication and storytelling
• Content management systems (CMS)
• SEO and content performance measurement
• Digital publishing best practices

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