Head of Product Marketing

Overview

As Head of Product Marketing, you own how the product line is positioned, messaged, and launched. You shape the platform narrative across Video, interactive avatars, and API, guiding launches and competitive strategy. You collaborate with sales, web, and campaigns to ensure consistent messaging. You’ll lead a PMM team, raise the bar for performance, and help drive the company’s go-to-market in a fast-growing AI product portfolio. This role blends storytelling with cross-functional leadership to impact scale and adoption.

Responsibilities

• Set the platform-wide positioning and narrative for the product portfolio
• Lead launches across the portfolio and coordinate messaging for sales, web, and campaigns
• Own competitive strategy and buyer research to inform GTM motions
• Lead and grow a team of PMMs (five) and elevate performance standards
• Partner with sales enablement to support complex enterprise GTM motions

Key requirements

• Built and deployed agents to automate PMM work (competitive tracking, research synthesis, launch ops)
• Led a portfolio of products and grown the supporting team
• Set positioning and top-line narrative at the company level
• Excellent written and verbal communication; experience managing senior stakeholders and complex programs
• Strong collaboration with sales enablement and enterprise GTM initiatives

• Strategic thinking
• Stakeholder management
• Clear communication
• Product marketing for enterprise software
• Competitive analysis and buyer research
• Go-to-market planning and launch ops

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