Senior Product Marketing Manager – AI/ML

Overview

In this role you shape regional AI/ML messaging and GTM; you align cross-functional teams to execute campaigns, tailor global narratives for EMEA buyers, and drive adoption of AI-driven products. You’ll orchestrate programs with field teams, enable the sales force, and surface regional insights to influence global strategy. The position blends storytelling, analytics, and product marketing to accelerate AI/data-driven outcomes. This is a hands-on, cross-functional leadership role in a fast-moving, innovative culture.

Responsibilities

• Bridge EMEA field teams with central AI messaging to align GTM priorities and drive execution of AI sales motions
• Collaborate with EMEA sales leaders and AI/ML experts to validate messaging against live deals and feed insights into product management and global PMM
• Create repeatable feedback loops to ensure campaigns and assets reflect what wins deals in-region
• Regionalize global campaigns and messaging for regional relevance across buyer priorities, industry nuances, and localization needs
• Develop region-specific plays to drive new user acquisition, expansion, and deep adoption at scale
• Integrate AI/ML messaging into adjacent product categories and vertical GTM motions for a coherent regional narrative
• Craft AI use-case storytelling and customer outcomes with metrics like ROI and adoption where possible
• Produce sales enablement assets (talk tracks, demos, pitch narratives) for credible, use-case-driven AI storytelling
• Define and track KPIs for GTM effectiveness, pipeline contribution, and AI adoption, using in-product signals and field feedback to adjust investments
• Report impact to regional and global leadership with a clear line of sight from marketing activity to pipeline and consumption

Key requirements

• 7+ years of product marketing experience (or equivalent)
• Subject-matter expertise in data analytics, AI/ML/LLMs, data science, or application development
• Ability to define and own regional GTM strategy and translate AI capabilities into compelling narratives for diverse buyers
• Strong cross-functional leadership to align Sales, Product, and Marketing
• Sharp analytical mindset to interpret market signals and usage metrics for GTM decisions
• Strong technical fluency and evangelism to demo and articulate AI/ML business value
• Experience driving product adoption and product-led growth motions
• Willingness to travel up to 25% in the EMEA region

• cross-functional leadership
• analytical mindset
• storytelling and communication
• AI/ML messaging
• GTM strategy
• campaign orchestration

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