Product Marketing Manager, International Product Marketing

Overview

As Product Marketing Manager, you will lead international GTM strategy and launch execution for Ring & Blink devices. You’ll tailor positioning to regional nuances and drive campaigns across digital, PR, and retail channels. You’ll collaborate with cross-functional teams to ensure a consistent global brand while localizing content for diverse markets. This role offers impact by shaping product storytelling and market success at scale across international platforms.

Responsibilities

• Develop international GTM strategies with market-specific positioning
• Lead product launch strategy, localization, and cross-channel content review
• Manage end-to-end launch timelines and prioritization
• Approve launch content across Ring.com, Amazon.com, PR, and channel marketing
• Drive 360 launch campaigns across social, PR, CRM, and channel marketing
• Own Product Finder (Zoovu) strategy for UK, DE, FR; manage testing, merchandising, stakeholders
• Collaborate on CRO/UX/UI improvements with ecommerce and creative teams
• Manage Brand Store merchandising and product page updates for launches
• Utilize competitive and customer analysis to inform positioning and strategy
• Support offline channel marketing through materials reviews and trainings
• Partner with international marketing, retail, GTM, and US PMM teams
• Adapt US positioning for international markets while keeping brand consistency
• Manage stakeholder relationships across multiple teams and geographies

Key requirements

• Experienced product marketer in consumer electronics or technology
• Proven track record of launching products across multiple markets
• Strong understanding of international market dynamics and localization
• Experience managing end-to-end marketing campaigns across digital and traditional channels
• Ability to develop compelling product positioning and messaging
• Experience with ecommerce platforms and conversion rate optimization
• Excellent project management with multiple priorities
• Strong analytical skills and data-driven decision making
• Experience using data and metrics to drive improvements
• Knowledge of using Excel or Tableau for data manipulation (from basic qualifications)

• Cross-functional collaboration
• Strong communication and stakeholder management
• Analytical and data-driven mindset
• Zoovu Product Finder strategy and execution
• CRO/UX/UI improvements
• Ecommerce platforms

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