Head of National & Key Accounts

Overview

In this leadership role, you steer the National Accounts Team within FoB Fleet to grow fleet and vehicle sales across the UK, shaping the Go-To-Market approach with Ford Pro services. You will partner with Ford Pro, Aftersales and CX to deliver best-in-class customer interactions, while driving strategy, forecasting, and large-tender execution for major fleets. This is a high-visibility position with up to 7 direct reports, requiring strong leadership, cross-functional collaboration, and data-driven decision making to fuel Ford’s fleet ambitions.

Responsibilities

• Oversee account management for 100+ National Accounts Fleets
• Deliver commercial vehicle and passenger vehicle sales plans to achieve growth and VETS compliance
• Lead Fleet Go-To-Market strategy implementation including Ford Pro services
• Maintain sales forecasts and plans by customer; manage regular forecasting processes
• Enhance customer and pipeline management using Salesforce & AI
• Leverage lifetime margin data to inform commercial recommendations
• Lead high-performing sales team with up to 7 direct reports
• Coordinate large tender activity to differentiate Ford proposals and value
• Ensure Ford Pro product offering is delivered across all pillars to major corporate customers
• Manage product launches and runout volumes for new vehicles
• Develop and review short/medium/long-term sales plans to stimulate conquest growth
• Present fleet proposals delivering value and profitability; manage weekly stakeholder calls
• Maintain relationships with dealerships, leasing companies and converters across the supply chain
• Utilise Salesforce as the CRM for wider visibility of customer opportunities
• Travel nationally; time in FoB Office in Dunton to maintain internal stakeholder relationships

Key requirements

• Field experience (customer and/or dealer facing) essential
• Strong product knowledge across all Ford Vehicles & Ford Pro services
• Advanced knowledge of Excel, PowerPoint, Access
• CRM systems such as Salesforce; experience with data-driven decision making
• Excellent negotiation and influencing skills; ability to achieve results
• Strong interpersonal skills and attention to detail
• Emotional resilience and drive for results
• Previous supervisory experience leading a high-performing sales team
• Ability to travel regularly and attend the Dunton Campus ~4 days/week

• Strong interpersonal skills
• Attention to detail
• Negotiation and influencing
• Excel
• PowerPoint
• Access

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