Director of Business Development – Marketing Intelligence

Overview

In this senior, 360-degree new business role, you will own the full sales cycle from prospecting to close and onboarding. You’ll target strategic ICP accounts across brands and agencies globally, building relationships with senior marketers and commercial decision-makers. You will shape the BD function as the business scales, using data, measurement and insights to demonstrate commercial value. This is a consultative opportunity at a high-growth marketing intelligence business with a strong emphasis on strategic partnerships and revenue growth.

Responsibilities

• Own the full new business cycle from prospecting to close and onboarding
• Build and manage a pipeline of strategic ICP accounts
• Develop relationships with senior marketing, media, strategy and commercial leaders
• Identify new budget holders and opportunities across the modern marketing ecosystem
• Lead insight-led, consultative sales conversations and pitches
• Represent the business at industry events and meetings
• Collaborate with Client Strategy, Product, Data and Revenue teams to deliver client outcomes
• Maintain disciplined pipeline management, forecasting and reporting
• Help develop BD processes, best practices and the commercial strategy as the business scales

Key requirements

• 5+ years in Business Development, Partnerships, Sales or revenue-focused roles
• Experience in advertising, media, marketing technology, SaaS
• Track record of winning and growing strategic client relationships
• Experience selling to senior stakeholders within brands, agencies or media businesses
• Strong consultative selling and commercial negotiation skills
• Experience in a high-growth or scale-up environment
• Interest in data, measurement, insights and evidence-led marketing
• Curiosity and commercial intelligence to understand a sophisticated product and communicate its value

• relationship-building
• consultative mindset
• commercial negotiation
• advertising
• media
• marketing technology

…