Social Strategy Director

Overview

In this Strategy Director role, you drive the strategic direction of the client’s social and YouTube presence. You translate complex business challenges into evidence-based strategies and foster alignment across senior stakeholders and cross-functional teams. You’ll lead strategic thinking on social platforms, supported by data insights, to sustain the client’s long-term brand leadership. This is a high-impact, cross-market role that blends storytelling with data-driven decision making to shape ambitious outcomes.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Responsibilities

• Present strategic recommendations to senior stakeholders with clear narratives
• Gather and interpret audience, platform, cultural and performance insights from multiple data sources
• Lead deep dives into social platform evolution, audience behaviour, competitor activity and cultural trends
• Partner with Channel and Data teams to address briefs with evidence-based strategic responses
• Ensure recommendations translate into planning and activation through close partnership with Channel teams
• Work with Data teams to interpret complex analysis into clear insights and recommendations
• Coordinate with local market teams to connect global and regional learnings while maintaining global consistency

Key requirements

• Extensive experience in digital strategy, particularly in Social
• Exceptional presentation and storytelling skills for varied stakeholders
• Experience across owned/earned/paid social through content, community, and paid media
• Comfort working with complex data to tell a strategic story
• Curiosity about the ‘why’ behind findings and learnings
• Interest in current affairs, platform developments, and sporting/cultural partnerships

• stong communication
• storytelling
• curiosity
• digital strategy
• social platform expertise (Meta, YouTube)
• data interpretation and storytelling

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